For a couple of years now, sustainability has been a hype among many e-commerce brands. More and more often we see that resale is becoming Special leads a permanent part of sustainable strategies and we get it. According to a report, the worldwide resale market is growing a whopping 11 times faster than traditional retail and will reach €84 billion by 2030. In comparison: the prediction for fast fashion is much more cautious with a “mere” 40 billion. This data suggests Special leads that the resale market is growing faster than the demand for sustainable fashion. channable-campaign-june-2022
The report indicates that 118 million people are looking to sell Special leads a second-hand product for the first time in 2021, compared to 36,2 million people in 2020 – a 226% growth. The most prominent reason for consumers to choose resale (second-hand) products over a sustainable-labeled new product (made with sustainable fabrics or a sustainable manufacturing process, for example) is the fact that the (supply) chain isn’t transparent and they can’t rely on the product’s claimed sustainability because of ‘greenwashing’. So it’s no surprise that large retailers are now Special leads working on facilitating resale and integrating it into their existing business models to bump their revenue stream.
IKEA is testing its resale platform in the US, uses outdoor ad Special leads campaigns to promote its resale endeavors and H&M joined forces with to set up a resale platform. Even Gucci is now offering resale and sees it as an opportunity to attract new (mostly young Gen-Z) clientele. Now it may seem as if this strategy is only suited for the big brands, but that couldn’t be further from the truth. Especially now that the technical solutions that make resale possible are also available Special leads to smaller businesses, it’s achievable for every brand to integrate resale into their business model. 98% of consumers feel that brands are responsible for initiating positive change.