In the world of podcasting, the flywheel is spinning: With new technologies like AirPods, connected cars, and smart speakers, it's easier for consumers to listen to audio content, which in turn generates more revenue for audio creators and financial opportunities to further encourage the production of high-quality audio content. Currently, there are more than 700,000 free podcasts, and the number is growing by more than a thousand every week. The consumption team of A16Z, a well-known investment institution in Silicon Valley, has been paying close attention to the future of media and the technologies that promote the development of media in various forms. As technology platforms continue to grow in size, A16Z is interested in investing in the next consumer products and startups that enter this ecosystem, including the audio ecosystem. A16Z's investment philosophy is not to be too rigid, so the following "market map" overview can help everyone be "prepared" when they see such startups. 1.
The American version of the phone number list podcast story: 1 in 3 Americans use it Ten years ago, podcasting was a niche podcasting community that distributed audio files over the Internet; today, 1 in 3 Americans listen to podcasts monthly, and 1 in 4 listen to podcasts weekly. 7% of people in the United States listened to podcasts weekly. In 2019, this proportion grew to 22%. Of those who listen to podcasts monthly, 65% of people have used podcasts for less than 3 years.) People are already spending a lot of time on podcasts, and the number is growing: listeners spend more than six hours a week listening to podcasts, and the content they listen to is increasing year by year. People who listen to podcasts every week, spend a lot of time: 7 episodes per week, nearly 1 hour per day) Podcast listeners in the.and medium on the hosting provider platform, and then submit the show to various directories, such as Apple's podcast directory.
United States are not the general population in the United States: about 50% of podcast listeners have an annual income of more than $75,000 (about 517,000 yuan); about one-third of listeners have graduate degrees, and most listeners have received higher education. There is also a gender gap, with the majority of podcast listeners being male, and this gap is also reflected in podcast creators.Simply put, a podcast is a digital audio file that users can download and (or play in some apps) listen to. Podcasts vary widely in content, format, product value, style, and length, but they are all delivered via RSS. An RSS feed contains all of a show's metadata, artwork, and content. To listen to a podcast, a user needs to add an RSS feed to a podcast client (eg Apple's Podcasts, Spotify, etc.), and the client accesses the feed, checks for updates and downloads new files. Users can listen through computers, mobile applications or other media players, etc. For podcast creators, they can build RSS feeds and show content.