We often see a poster that blows up the circle of friends, or blows up Weibo, so what is the reason behind their explosion? Is there a rule to follow for swiping posters? The author of this article analyzes the three ladder goals of marketing posters for us, and summarizes the eight elements of marketing posters. After reading this article, I hope you can also create your own explosive style. Students who do operations often have to consider doing some marketing activities to conduct drainage and fission.
An important marketing component of the event is the poster, especially in activities such as membership recruitment, paid courses, offline conferences, etc. We can often see these posters. However, sharing some posters on the job title email list Moments is ineffective, the drainage effect is extremely poor, and even the most basic notices are not explained. And some posters will inspire many people to scan the code to learn more about the event. So, today, the village chief will share with you what to do with a marketing poster with its own fission/transformation. 1.
The 3 Ladder Goals of Marketing Posters Before making a poster, you have to figure out why you want to make a poster, and you can't do it for the sake of making a poster, otherwise no one will share and forward it. I personally think that a poster should have the following three functions, which are gradually deepened:1. User notification First you have to tell your target customers, what do you do, or what do you plan to do? If you share poster content that users don’t understand, it’s a waste. Even the suspense posters of conferences such as Apple, Xiaomi, and Hammer clearly tell users that they plan to hold a conference + new product launch, including time, place, and viewing methods.
What we are most afraid of are some self-healing posters, such as the copywriting that the future has come on December 1st. The whole poster does not know whether to release a new product or a new strategy. 2. Get attention Telling users what you want to do is only the first step. How to get users to be curious and pay attention to you is the second step. As I said just now, at the annual conferences of technology products such as Xiaomi and Tesla, what everyone is most looking forward to is the new products they are about to release.
How does it look, how does it perform, how is it configured, and what is the price. And how to attract users' attention, you can choose any of the above angles, such as asking users to predict prices such as 1X99, XX99 yuan on the poster. Or choose a certain angle of the appearance to trigger the user's imagination. Of course, attracting attention doesn’t have to be driven solely by user curiosity. It can also be directly and clearly tell the user what it is, because sometimes the product, price, and function itself are enough to attract the user's attention. Explained from another angle, it is what the user can get after reading the content of your poster.
Is it an opportunity for personal growth, or access to cheap benefits, or what kind of problems it solves for users. 3. Sales Conversion You send a poster of the conference to convey at least the first step, and the most important purpose is to hope that users can go to the site or watch online on the day of the conference, providing you with an opportunity to explain and educate users. If you post a poster of a new car coming to market, your ultimate goal is to hope that users will one day come to the store to make a purchase. The same paid knowledge courses and community membership recruitment, the ultimate goal is to generate conversions.