Assuming that the organizer's pricing strategy is 188 yuan for a single ticket and 288 yuan for a double ticket, the first reaction of normal users is to invite friends to buy a double ticket with themselves, which achieves the organizer's purpose of letting users spontaneously promote and solicit customers. Group the most famous of the group fights is pinduoduo. The mode of pinduoduo is that one person initiates a group, and after five people join, the group succeeds. The group group model in disguise motivates users to persuade other users to consume.
Some users even set up group group wechat groups to facilitate group grouping, which saves operators a lot of marketing costs. After-sales bonus/cashback mechanism paid courses sometimes attract users by setting up bonuses. On the one hand, it can make special email list users feel that they can get the bonus, and they may finally get the money back from the class (but in fact, most people think too much, and there are only a few friends who can insist on finishing the class, let alone get bonuses); on the other hand, set up benchmark users and motivate other users to learn from them.
After all, for paid courses, encouraging users to learn can increase the repurchase rate of products, and they don’t want to do business with users only once. There are many ways to play the price game, and the skilled application of one or two of them can make a difference in the operation of the commodity. In practical application, it is no longer difficult to achieve high-speed growth of products if the price gameplay of pre-sale pricing, mid-sale price adjustment and after-sale rewards is used in combination according to product characteristics.