On rainy days, it is refreshing to see products that are dry and white; on hot days, it is refreshing to see products that cool down and quench thirst. At noon on Monday, it is suitable to order this week's horoscope; on Friday evening, a happy dance song is on demand. People's desires and ideas often change with different time and space backgrounds; in the face of rapid changes in audience desires and needs in the modern era, the advertising strategy of marketing campaigns has long pursued not only a large amount of product exposure, but a further development. Pursue personalized and real-time optimized advertising information.
Data from McKinsey in 2016 also pointed out that providing timely, appropriate, and personal information can not only reduce advertising costs Special Database by nearly 50%, but also increase advertising effectiveness by nearly 30%. But in order to practice this ideal, it means locking in copywritinize the value of advertising, and make advertising no longer interfere with reading and listening. experience, but a seamless integration into the consumer journey. Real-time optimization:
Let data help you customize the best ads In the past, advertising materials often needed to guess consumers’ preferences through guesswork, and then go through a series of pre- and post-tests and A/B tests to piece together a vague outline of consumers, but the entire process was often time-consuming. , resulting in a lot of unnecessary waste of advertising resources.