Visitor. However, we recommend that you also make sure and do these tests with people who are not so familiar with new technologies. There are times when proposing a design that is pleasing to the eye, we forget the user interaction, we must ensure that it is intuitive for anyone who enters . When should i do it? Web usability tests must be carried out periodically. Inesem designers always work hand in hand with colleagues who guide us in prototyping our interface.
A button that seems intuitive to the designer may go unnoticed by the user and it may only be necessary to modify the color or make a small e commerce photo editing service variation to achieve a big change. It is also useless to carry out these tests before having an incomplete product or in the design phase. If i can't get a group of people together to take the test, what do i do? There are other types of tests that will help us find network problems. Automated tests, the classic a/b test : we will divide the users of our website into two groups. To the first group (a), we will show our website without modifications, as we currently have it. To the second group (b), we will show the website with the changes made to possible problems that have arisen during the creative process.
In a test we will show links without underlining, buttons without hover, different fonts, etc., finally you will get some statistics and results that will show if the conversion is in favor or not. Google analytics : the tool that measures everything. Although it is true that the numbers do not tell everything, it is a good way to ask yourself questions such as: “where do users click? Where do they not? Why do they ignore this block? Why do they click on this button? And not in the other? If you are interested in learning about this tool, we invite you to visit the google analytics guide . The 5 second test . Did you know that 80% of people who enter a new website and do not quickly find what they are