Jackson Galaxy's YouTube Channel Jackson Galaxy is the former host of Animal Planet's "My Cat from Hell," a show that cat owners get along better with their unruly cats. Now, he has a website where he sells cat products and consultations. To help promote his work and establish himself as an expert, Jackson runs a YouTube channel where he answers common questions regarding cats and cat ownership. In these videos, he provides advice, promotes his book, and showcases the products he has on his website that can help cat owners.
You Suck at Cooking You Suck at Cooking started off as a funny YouTube channel that showed people help to cook simple meals. Years later, the channel is still hilarious but is also used to promote the host's cookbook. The channel's dry humor, random skits, and running fax number list gags help it stand out from other online self-help cooking resources. 13. Warby Parker's Email Marketing One of the many reason's Warby Parker stands out from other online glasses retailers is its fun and eye-catching (no pun intended) email marketing campaigns. In the example below, Warby Parker welcomes summer vacation with its bright crystal-themed glasses eyewear.
The calls to action in the email are easy to spot, the colors are bright and fun, and the company's social media accounts are clearly presented. Warby Parker's email marketing is a content marketing example14. Content Marketing Institute's Click to Tweet If you make it easy for people to share something interesting with their network, then they're much more likely to do so. Embedding a "click to tweet" button that automatically shares quotes or statistics from your article is an effective way to do that. For example, this blog post that I wrote for Content Marketing Institute is the most widely shared guest blog post I've ever written.