As a small online retailer, you may find that the top rankings in what you sell are industry e-commerce giants or common names like Amazon. Instead of giving up hope, let's see what you can do to increase your site's traffic and revenue.
Many e-commerce sectors are currently facing a downturn, so we'll use the currently thriving sector as an example. Many gardening-related sites are doing Cork E-Bikes Zone well from the current situation, as the demand for gardening equipment is increasing while people are spending extra time at home.
To explain this, both the topic "gardening" and the more commercial term "gardening equipment" have surged recently.
We will use this industry as an example because it is timely, but the process outlined can be applied to many industries at any time. This blog focuses on the overall strategy that small e-commerce brands can use to display on the first page as competition intensifies. As a starting point, you need to make sure that your page follows SEO and e-commerce best practices on your page and that your site is technically strong in order to maximize your chances of success . There is .
Let's assume that we are a small e-commerce site that sells a variety of gardening supplies and we need to figure out how we can do it organically. In terms of its comprehensive terms, the top sites are suttons.co.uk, homebase.co.uk, and therange.co.uk. Suttons.co.uk is a site ranking with over 5000 keywords, over 200,000 organic visits per month (by Semrush), and a domain rating (DR) of 64.
Looking at the top traffic-driven URLs that Suttons ranks, it's unlikely that small operations in the gardening space will be ranked for any of these very large and broad terms. it is clear. Sutton is getting a lot of traffic from a wide range of highly competitive keywords such as "sunflower seeds".