Zhan Weizheng (Zhongwei Center Local Creation Working Group) In recent years, "local creation" has become a new phenomenon in the pursuit of development in townships and villages. The local creation strategy proposed by the National Development Council has two main goals. The first is to optimize local industries and create a virtuous circle of "jobs" and "people"; The second is the activation of the “urban and rural areas” that support the aforementioned virtuous circle of work and people.
It is hoped that through the construction of townships and cities, it will light up the remote towns and rural areas, and by promoting the brand photo background removing Taiwan, it will expand international connections. The policy lists three outcome indicators: creating local employment opportunities, increasing the number of local residents and building local brands, etc., and 10 strategic tasks are carried out as shown in the figure below. Picture 1 Author provided These 10 strategic tasks: developing characteristic products, cultivating local talents, encouraging new and innovative businesses, developing neighborhood revitalization, strengthening urban and rural functions, promoting permanent residence, establishing local brands, marketing local products, and renovating tourism highlights. It is in line with the long-term efforts of the Small and Medium Enterprises Division and the Commerce Department of the Ministry of Economic Affairs to promote the development of "local characteristic industries (OTOP. "
Local characteristic industries Guidance and promotion of local characteristic industries, the main objects are the stores that provide products or services and the settlements formed from the local people, culture, land, production and scenery, emphasizing the shaping of local brand charm, promoting Local sightseeing, with people in and things out, is the main promotion strategy. Coach local industry players to match fashion design, optimize or develop special products, promote real estate sales, and consider the characteristics, quality and output of individual local industry products, combined with OTOP (one town, one characteristic) product selection, marketing and channel expansion, Assist in the local, domestic and export sales of local specialty products.