WeChat has a circle of friends, Taobao has a circle of friends, and Pinduoduo has a small circle. We can see that more and more non-social apps have added social functions to increase user stickiness, and Meituan is no exception. After Meituan launched the "business group chat", Meituan has once again built a new social system around takeout. A takeaway sharing platform for recording friends. Similar to WeChat Moments, except that the content displayed in the Fan Xiaoquan is limited to takeaway orders. To put it simply, the opening of this function means that our "eating amount" and "eating well" have become open and transparent. 1.
Fan Xiaoquan, a new social model? Since Fanxiaoquan is in the internal testing stage, some users who have not received the activation message can only apply for activation through friend invitation. After the opening is successful, the official provides job title email list three channels for adding friends: system recommendation, address book friends and WeChat friends. In the first way, the system matches people the user may know based on big data, such as contacts or friends of WeChat friends. As for the second and third methods, it is easy to understand.
The former will ask the user to authorize access to the mobile phone address book, while the latter will directly jump to the WeChat friend list. That is to say, through the above three methods, it can help Meituan to increase the number of users. From the perspective of adding friends, Fanxiaoquan is not much different from the apps on the market, but it does not support QQ friends for the time being. It is a national-level social app like WeChat and does not support QQ. For Meituan, it is equivalent to one less channel to expand users. For those users who use QQ as the main social app, it is somewhat unfriendly. Maybe after the official beta test of Fan Xiaoquan, Meituan will add support for adding QQ friends.