Pinduoduo understands the pain points and cool points of human nature, firmly grasps the psychology of users, and applies them to all aspects of the product with action and creativity. It is not so much an e-commerce software as it is a textbook that understands human nature, accurately capturing the fleeting shopping impulses of users. 1. What is the product? Pinduoduo is a "social + e-commerce" product based on the fission model of WeChat users, focusing on providing users with "more, faster, better, and more economical" products.
What needs does Pinduoduo meet? Pinduoduo integrates entertainment and social elements into e-commerce operations through functions such as Duoduo Orchard, Duoduo Love Elimination, and Golden Pig Make Big Money, allowing users to experience more benefits and fun through entertainment and gamification. Pinduoduo has played a very good phone number list social role by sharing the benefits with friends, relatives, neighbors, colleagues, etc. Pinduoduo accurately recommends affordable and good products to users through machine algorithms, helping users find practical, applicable, and affordable products, and enjoy high-quality products without leaving home. 2.
Target users and typical scenarios 2.1 Target users Pinduoduo's users are price-sensitive users, spend a lot of time online, and believe in the circle of acquaintances. Compared with traditional e-commerce platforms, the distribution of user education is lower and the age distribution is higher. Geographical distribution : Pinduoduo has taken a different approach, focusing on sinking users, that is, users in third-tier cities and below. As of March 2019, the number of users in the sinking market has exceeded 600 million, and first- and second-tier users are on the rise. Gender distribution : Most of the users are female. Age distribution : The age coverage of users is wide, and the main consumers are young people aged 25-35. 2.2 Typical user portrait case1: Target user: