Ideally, you want to offer a website that is easy to use, with important information visible and easy to navigate. 7. Security Another Business Email List aspect of extreme importance to improve the positioning in the SERPs is security. A specific tip related to this is the configuration of SSL certificates for your website, something that will make the domain more Business Email List secure, with encryption to receive information, and will place a security icon next to the URL. Currently, Google values ​​and supports sites with SSL. 8. Search intent We briefly Business Email List talked about search intents, but we need to dig deeper.
Our penultimate recommendation is to pay more attention to this factor and plan content based on it. There are three main intentions Business Email List for an Internet query: transactional; navigation; informative. The transactional Business Email List intention is associated with the demand for a product/service, at a stage close to the purchase decision. The client Business Email List already knows his problem well and Business Email List already knows more or less what the solutions are. Therefore, he must go to some website and, indeed, carry out the transaction.
Browsing intent is a kind of transition, where the user looks at a website name or brand just to get to the website. Informational intent, on the Business Email List another hand, focuses on seeking valuable information and education about a topic. Generally, at this point, the consumer is far from making a purchase decision. 9. Content update Finally, we need to talk about the longevity of your content. Google thoroughly analyzes if your posts Business Email List are up to date before deciding what the position in the SERPs is. Thus, a good practice is to always update the publications and add recent information, relevant to the current moment, so Business Email List that the publications continue to be valuable for the client.