Full-link marketing is a single chain. The best way to solve the problem of paying attention to one another is to make a single chain form a matrix similar to a "buckyball", but this matrix is not static, but a dynamic matrix. This dynamic matrix is composed text message service of three matrices: Marketing Channel Matrix (Media Matrix), Creative Matrix and Activity Matrix. Some time ago, I wrote an article on "full-link marketing", but full-link marketing is more of an evolution of a single-chain marketing model.
Marketing implantation is carried out for each stage of the behavior evolution of target customers during the transaction process. It is an easy-to-understand marketing model, but for professional marketers, this model is only a single chain. In actual work, the text message service layout of a single chain is actually very difficult, and it often leads to neglecting the other, so why do you say this? Because a single marketing idea and marketing channel cannot cover all aspects of full-link marketing, the situation of taking care of one thing and losing the other will often occur. How to avoid the problem of caring for one and the other in full-link marketing? This is also the subject to be solved in this paper.
1. Marketing Channel Matrix The marketing channel matrix is often a fixed matrix, and the layout is planned according to the catalyst habits of the target customers. The core of the marketing channel matrix is the layout. Different target customers have different text message service catalyst habits according to their age, gender, occupation, education, personality and other factors. Therefore, according to the characteristics of their own target customers, their catalyst habits are effectively listed to form Marketing Channel Matrix (Media Matrix). The marketing channel matrix is divided into word-of-mouth layout and precise drainage layout: The layout of word-of-mouth is mainly based on user and media release; accurate drainage mainly refers to advertising.