The maternal and infant industry, which has entered a mature stage, has established its own professional Omni-channel shopping scene, and the shadow of refined operation can be seen everywhere from advertising to sales. The report shows Fax List that with the liberalization of the birth policy, the increase in income, the change in parenting concepts and the improvement of technology in recent years, the supply-side products and services in the maternal and infant market have improved, and the industry scale is expected to exceed 7 trillion yuan by 2024. .
Incheon Media released the maternal and infant industry insight and marketing strategy report: trillions of marketing into the community! The biggest Fax List opportunity: crowd iteration + consumption upgrade Although population growth has slowed down, "crowd iteration + consumption upgrade" is the biggest opportunity for the mother and baby industry. When the post-60s were parents, they generally did not spend too much on maternal and infant products due to the low household income due to material shortages. When the post-70s become parents, the material conditions are upgraded, and the share of maternal and infant products increases.
The post-80s generation is a generation that advocates science. They believe that children are everything in the family and rely on foreign brands. The middle class is especially willing to spend money for children, and the share of maternal and infant products is relatively high. The new generation of parents born in the 1990s and 1995s have a strong sense Fax List of autonomy, and their consumption concepts are quite different from those of their predecessors, pursuing individualized and refined parenting. With the change of the population and the upgrading of consumption, the market segmentation of maternal and infant products has accelerated, showing a trend of high-end, personalization and fashion.