When you plan to use the services of a list broker, just make sure that you are choosing a reputable, experienced, and transparent service. By mailing list transparent, I mean you should be able to call them and speak with an expert. If you consistently get voicemail, move on and look for another list provider. These list brokers will be the ones to gather list of your targeted clients with their complete names, addresses, phone numbers, preferences, if there are any, and other important details.
That can be useful for your direct mailing campaign. In other words these list brokers are the ones who will do all the hard work in compiling all the data and you will just buy the information from them. There are options that you can choose from mailing list in doing direct marketing. You can do it through e-mail, phone, or by envelope mails or postcards. If you are planning to do it by phone, be sure that your telemarketer is well-trained and well equipped with all the information needed.
They should also be polite and should act professionally during the whole process. Specialized Mailing Lists All data in the mailing lists are gathered from business or phone directories, government records, auto registrations, etc. Consumer lists are more general mailing list in nature like all people in a particular village, city, or zip code. It can also be a little specific like all physicians in a particular town. Brokers have a lot of lists for sale depending on your needs.