Like all other advertising strategies, placements can change performance over time. Depending on the amount of traffic flowing in your campaign, you should check your placements everywhere, from every two weeks to every quarter, to make sure you're focused on the right placements. When to customize the placement of Facebook ads before launch With all of this in mind, you may need to adjust your placement before you start your campaign as a result of your ideal placement strategy. Past performance and tight budget I'm not a perfect monster. We are aware that in some cases we may not have enough budget to test all placements before limiting. advertisement
Continue reading below If you've run ghost mannequin effect service campaigns before, have past performance benchmarks, and know that some placements simply don't work optimally, turn them off and prioritize the cost of the new campaign. Can be important. We make wise financial decisions, but at least we want to be backed up by historical data if possible. Ad preview is not flattering Before launching a new creative, preview it to see how it will look in all available placements. Facebook ad placement preview Once you've loaded all your ads into your campaign, check the preview of those ads on each placement to see if they're brand-safe and show your offer positively. advertisement Continue reading below If so, then great, you go to the race. Facebook ads customize images by placement If not, customize your ad for each placement to get the most out of each option.
Unsafe content One of the biggest concerns I've heard when first suggesting to run on all placements is that ads can appear for insecure content. This is primarily an audience network issue and there are several ways Facebook can work to reassure your mind. Facebook Advertising Audience Network Inventory Filter Inventory filters allow you to determine where your ads will appear in your preferences. advertisement Continue reading below Facebook provides an overview of the types of content that fit into each category to help you make decisions. Facebook ad block list To further control where your ads appear, Facebook also has the ability to use block lists to exclude certain placements from your audience network.