but was getting something back for his boss. He sees the office phone number and calls Phil. Instead of vying for “workers compensation lawyer,” Phil got a lead by simply answering a question that enough people were looking for, but it wasn’t very competitive. Usually you need an experienced SEO content strategist to come up with these topics, although we have published articles that explain some basics on how to do keyword research yourself. In addition to knowing how to find the right keywords to target in your content planning, it's essential to understand how to maximize the likelihood of ranking for the keywords you're targeting. Google uses a type of artificial intelligence (AI) known as natural language processing (NLP) to interpret the quality of the content you write on your blog and determine the author's level of expertise. In other words, be thorough when writing a blog post. Google will be more likely to Industry Email List rank your content high if it determines that you have covered the topic thoroughly. 4. Pay Per Click (PPC) Advertising for Lawyers PPC advertising on the Google Ads platform will ring the phone faster than any law firm marketing channel you will find. Unlike traditional advertising, which takes years to build a brand, and SEO can take months or even years to generate cases, PPC starts generating leads immediately. The key is to work with a high quality PPC management service. With PPC, also known as paid search, you bid on keywords and only pay when people click on them. When someone types in a search like "I need a workers compensation lawyer," your result is one of the first things they'll see: ppc marketing for lawyers Lawyers have learned that PPC works like a charm, so they have dramatically increased click costs. Therefore, some areas of law may have a cost per click of only a few dollars, while others may have clicks that cost hundreds of dollars (the most expensive click I've ever seen was $400 and more). Rest assured that your colleagues are working with agencies that know what they are doing.