Now become a small battlefield player in the mobile payment industry, "can only use Alipay". This battle, known in history as "choose one mobile payment," started in front of everyone's eyes. The convenience brought by mobile payment has not been enjoyed for a long time, and the moment users pull out their mobile phones, they will become a small bargaining chip in the fight between the two Internet giants. In 2019, when a traditional e-commerce platform again provoked a choice between the two. The person in charge of an affected home appliance company once told the media that it seemed to be a choice between the two, but in fact there special database was no choice. If a store on a new e-commerce platform is removed from the shelves, 40% of its turnover will be lost. If the store refuses to be removed, the other party will use search blocking and other means to make the store that has been in operation for more than ten years disappear overnight and lose 60% of its turnover. For enterprises, either 40% or 60% is self-inflicted, and both sides are dead. Picking one out of two is an ancient tactic that continues to this day. Zero-sum thinking is the essence of "choose one of two" and "exclusive". Zero-sum thinking is a kind of power thinking. It believes that the resources in the world are closed and limited. Therefore, only by bullying the weak and plundering and occupying can we win the competition. In business competition, zero-sum thinking has also been favored by entrepreneurs. In February 2019, Tang Jun, the former "emperor of migrant workers.