Whether you are a new business or a more experienced but email list growing business, making a name for yourself on organic channels can be a challenge. You should always make efforts to increase your organic reach, but luckily there is another option to complement — and even enhance — your organic marketing efforts. Paid search ads. Activecampaign's director for trial optimization, phu bui, hosted a webinar on paid search ads. Sample 52 watch the webinar above or read the recap below to learn more:what is paid marketing? Why use paid marketing? The funnel and paid marketing what are some compelling examples of paid ads? How to get started with paid marketing? Paid search marketing: questions and answerswhat is paid marketing? Paid marketing is any marketing channel where you pay for something, whether it's impressions, clicks, or conversions. There are many ways to pay for marketing, including:google ads, microsoft advertising facebook ads, linkedin ads, twitter ads, pinterest ads or any social media platformyoutube ads email list display or image ads that may appear as banners“while these are popular ways, there are so many more. Tons of things are available to you,” says phu. Why use paid marketing? Why use paid marketing? Control cost login paid marketing is a great way to create demand when you're just starting to establish an organic presence. It takes time to build organic marketing channels. Paid email list marketing can help fill the void and accelerate brand awareness. And it's easy to track who is converting or not. If you're not sure about using paid ads and want to take a break, or if you try them and they're not worth the money for you, you can turn them on and off almost immediately. Paid ads have almost immediate on/off capabilities. Paid marketing also has strong and precise targeting capabilities, making it easier to connect with customers. "You can be very specific with who you target and how you target them, and that's how you can increase your efficiency by making smarter decisions," says phu. How does paid marketing fit into your marketing funnel?