Apr 03, 2022
In Welcome to the Food Forum
During the festive season email list marketing is bound to become your brand's main communication focus as campaigns that aim to make the most of email list the Christmas rush are sent out in droves. This means that brands will need to plan in advance in order to ensure campaign success email list in this busy and often overwhelming time for both consumers and brands. While planning a Christmas email list marketing campaign includes the careful structuring of various elements, one basic aspect needs to be decided and set in place: your email list holiday sending schedule. Choose the right day of the week According to research on holiday email marketing trends, the highest open rate happens on Tuesdays. This email list is an interesting fact, but not one that can by any means be considered universal. Different companies and email databases experience different results at different times. The only sure-fire way to email list best determine you subscribers most susceptible time is to test your own customer email database email list. Send the same email with the same subject line to different segments of your email list on different days of the week - and be email list sure to diligently track the open and click through rates to see what works well and when. Should you change the pace?